YOU CAN BREW BETTER COFFEE
You hate your home coffee, but accept it.
You think it takes a professional barista, expensive equipment, and way too much effort while brewing (first thing in the morning) to fix the cup they are drinking. NOT TRUE.
There are SIMPLE, FREE, and CONSISTENTLY EFFECTIVE steps I implement daily to make coffee taste better at home than at any cafe!
In fact, I guarantee ...
You will notice a better flavor in your coffee after implementing just what you learn from the first video.
Enjoy, and let us know what else you want to learn about.
Coffee is water...
98% of the beverage we call "Coffee" is made of water. So why do people ignore what water they are using?
In this video we teach you to use this fact to your advantage .
Coffee bags look like another language.
This video helps you translate that information.
The more the bag tells you, the better choice you will make in picking a coffee you love.
Most of my job as a roaster is to source good coffee, then get out of the way.
How we bring coffee to San Clemente is what makes us stand out as a roaster.
This video explains how that affects the coffee your brew at home.


Coffee begins losing its freshness as soon as it is roasted.
How can we let the coffee reach peak freshness for taste... while preventing it from degrading too quickly?
Also, we answer the age old question... "Does freezing coffee help?"
Blade grinders are basically tiny inconsistent ninjas hacking at your coffee. But then what should you use?
You wouldn't cook with a dirty pan, you shouldn't brew with a dirty machine.
Quality of your coffee doesn't matter if you just taste your dirty equipment.
One of the simplest brewing devices that is the easiest to mess up.
There is one simple thing to keep in mind to get a good cup every time.
This is the manual transmission of coffee brewing. Don't let the brewer get the credit.
Lots of variables. But when it lines up, it makes coffee brewing a full experience.